Research and Planning: My Target Audience

A typical reader in my target audience for my magazine would be about 17/18 and it would be aimed at both make and female. This would be due to the people featured on the cover, as most indie/rock magazines often don't use women on their covers, so this would attract males due to the alternative music and the woman on the cover. It would attract females because of the type of music that the magazine features, but also the woman on the front cover as they can connect with them.

The people in my target audience would be college students as it is aimed at people that would be the right age to be in college. My magazine would be priced reasonably as college students don't always have money, so it would be a price that they could afford.

My audience would be of working-middle class people due to the price, the fact that they are in college and are going somewhere and hoping to do well in life.
My audience would maybe have a part time job on the side as well as college, so they would be able to afford a magazine, but some students may not have  job therefore do not have much money so the magazine would have to be priced reasonably at a price that they can afford, as there are not that many magazines in this genre so it may be popular.

My target audience would be interested in indie/rock music and would maybe enjoy attending festivals and concerts/gigs, this is why i will include the dates for these events in my magazine. They may follow musicians and be interested in their lives as well as music so i will include interviews and articles focusing on this.

My target audience would aspire to get somewhere in the future, due to their effort in alternate style, therefore would put effort into what they want to do. They obviously want to get somewhere due to that fact that they attend college. By taking an interest in magazines, this helps knowledge and by having something to take an interest in shows that they are committed to what they do and are willing to out effort in.

I will reach these goals for my target audience by using the correct colours, people on the cover, include the right articles and price my magazine that i would think acceptable and that i would pay for. I would use photos of artists/bands performing live as this is an interest of my target audience. The people in it would be of an alternative style to attract the audience as this is the style they would interested in. I will probably price my magazine at around £2, i think this is reasonable for a college student. The colours would be appropriate for both genders to attract people, and the photos would be acceptable so either gender is not put off because of the photos featured.



This is what a typical person in my target audience would look like.